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Showing posts from March, 2012

What can Apple and a Street Vendor teach us about selling Quality?

While trying to answer the question, How to Sell Quality? I looked around me for examples of how other successful sellers sell their wares. Wait, this is not very creative and I have never made any claim whatsoever that I am a creative person. In most cases it is sufficient to learn from what is already being done.
In recent years one of the most successful sellers has been Apple with its range iEverything. What do we learn from Apple? Many things. But, the most fundamental lesson is – have a real good product, which is really well designed and addresses a need that even the customer may not be aware exists.
At the other end of the spectrum are fruit and vegetable vendors down the street who do a marvelous job of selling. They stock their wares in a way that is attractive and remember the specific needs of regular customers. And most such vendors have never gone to school!
So, how do we sell quality? Let’s look at some lessons from Apple and a Street Vendor.
Know who your customer is…

Kingfisher Airlines: You can have fun IN business but not make fun OF business.

I know it is easy to be prophetic in hind sight but in Kingfisher’s case symptoms of troubled times have been around for over a year. And this has nothing to do with government policy and everything to do with poor management and even poorer leadership.  An indicator of all this was how Kingfisher responded to my complaint about baggage damage last year.  It was a small incident but it clearly conveyed to rot that had set in.
So, what can we learn from this debacle (though I sincerely hope Kingfisher roars back soon)?
Don’t have fun all around when your business is bleeding. Kingfisher went around buying F1 team and IPL teams when their airline business was bleeding. I know Vijay Mallya will say these are separate business but employees and customers don’t see it this way. You can’t be attending parties and having a gala time and let your business bleed. Get up and do something about it.
If you have to trust your son with business, please check for competence first. Clearly, Mallya sen…