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Showing posts from October, 2014

Making ASQ Truly Global

In his recent post on A View from the Q, Bill Troy, the new ASQ CEO, has raised a very key issue. That of engaging members and volunteers in member based organizations such as ASQ.  This is an issue which bothers ASQ a lot. Like many member based organizations ASQ has its challenges in growing memberships. As Chair of the Bangalore ASQ team I face this challenge on a regular basis.
Let’s examine this situation. Most of my analysis is based on volunteering for ASQ in India.
Why do members join ASQ? Members join mostly for the discounted certification fee when you become a paid member.Members want events where knowledge is shared – something they can take back to their companies and implementMembers want networking for mentoring and career opportunitiesMembers want to be part of something bigger and global and derive pride from the sameMembers want to rise up in the recognition ladder – become a Fellow, win ASQ awards etc.
Why do members not renew their membership? (Again, this is true…